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Showing posts from November, 2021

Should Your Companies Have a Parent-Subsidiary Relationship or Stay Wholly Separate Entities?

     image source: https://www.google.com/url?sa=i&url=https%3A%2F%2Fpxhere.com%2Fen%2Fphoto%2F1622288&psig=AOvVaw18njGMw8jfH8XEWXt71KKg&ust=1637124002859000&source=images&cd=vfe&ved=0CAsQjRxqFwoTCKCbq7eInPQCFQAAAAAdAAAAABAD Creating a second company is an exciting venture and will entail taking many of the same steps as when you created your first company. However, there may also be some new questions you have to consider when getting started, a primary one being: what kind of legal organizational relationship, if any, do you want your new company to have to your existing one? You can choose to keep your companies as completely separate entities that have no legal relationship to each other, or you can choose to link them in a parent-subsidiary relationship. There are multiple factors to consider when choosing whether or not to form a parent-subsidiary relationship, some of which will be addressed in this post. What is a Parent-Subsidiary Relationship? A pa

A Guide on Protecting Your Business’ Artistic and Original Works in the Age of Social Media

  I n the past two decades, online social networks have grown at an astonishing rate.  According to the Pew Research Center’s latest study, about 72% of U.S. adults today use at least one social media site, compared to a mere 5% in 2005. [1] The rise of social media redefined the traditional boundaries of communities and provided us with unparalleled ease of access into other people’s lives. Yet, this great accessibility also leaves us at constant risk: our information is always just a few clicks away from being stolen. This is a concern for artists and content creators who post their work on social media sites, as infringers can generate substantial profits by distributing virtual works without authorization. For independent artists and less established businesses that share original works online, such infringements could be particularly devastating.             Consider the following scenario: Lina is an artist who often posts her work on social media to promote her business. Ho

Trademarks and Their Renewed Importance in a COVID World

  The COVID-19 pandemic has fundamentally changed the way people across the world exist. This change has been as true for individuals as for large and small businesses. Specifically, businesses have had to transform the structure of their work to fit the constantly changing COVID standards. Organizations that previously did not operate a website or yelp page, began to conduct business over the internet. Businesses that had a preexisting online market were pushed to make their online market their primary market. The overwhelming transition of businesses onto online platforms has propelled a renewed importance of obtaining trademarks and intellectual property protection for one’s business.         So, what is a trademark?   A trademark is defined as “any word, phrase, symbol, design, or a combination of these things that identifies your goods or services,” by the United States Patent and Trademark Office, the regulating agency. 1 Essentially, a trademark helps a business protect quali