Community Empowerment Matters

  Part 1: Introduction You have decided to create a business entity in Michigan, congratulations!   One of the most important steps in entity formation is choosing a name—it tells the state and the public a lot about your business.   Maybe you already know what name you want to choose.   Maybe you are overwhelmed by all of the rules you have seen online.   Maybe you fall into both (or neither) of those categories. Keep reading to learn more about what you may and must include in your business’s name, what you cannot include in your business’s name, and where to find additional resources. Part 2: The Dos You May. . .             Often, the name is the first thing consumers see about a business.   Because first impressions are so important, it is a great idea for your business’s name to be a reflection of the service(s) you provide, your business’s mission, or some other related facet of your business. For example, under § 212(c)(3) of the Michigan Nonprofit Corporation Act,